To gain 7,000 Facebook fans over a period of 3 months.
What We Did
We created and executed a compelling, large-spectrum sweepstakes involving 13 partners with 13 different prize packages for the Greater Palm Springs CVB. We managed the campaign through Facebook and Twitter posts, implemented social media advertising, and engaged with fans while simultaneously highlighting partners. Y!DM successfully generated 8,000+ new Facebook fans within 90 days of this campaign.