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  • So You're Not Sure When To Use "Your"? | Grammar Made Easy

    May 10, 2013

    Why does this matter, you might ask? Doesn't grammar "not count" online and in text messages? Sure--if you're just chatting with your friends. But when those bad habits bleed over onto your business communications or website content, you're affecting the public face of your brand.

    Read more »

  • Hospitality: Then and Now

    May 09, 2013

    In my “spare” time I teach an online class here and there for those working on a Hotel/Restaurant Management Degree. I finished my own back in 2002 but I actually started working in hotels back in 1989 (yes, I was an infant).

    So much has changed in the past 20+ years.

    Read more »

» Visit articles

You did your research in putting the right brand on your building. You filled it with the right people, technology, and amenities. Why would you miss the opportunity to optimize your Brand.com website?

The Yo!Dog Marketing team can help you leverage the equities of the brand. Our past experience with the brands is now YOURS. We have the experience with most major brand content management systems, including:

  • Marriott’s EPIC
  • Hilton’s OnQ PIM
  • InterContinental Hotel Group’s Hotel Profile


We’ll let your sales team focus on selling and our system experts will ensure the accurate, timely, and optimized management of your brand information. Our process starts with a thorough audit of the content in your brand’s system. We have a checklist that we work off for each brand. It covers everything from photography to meta tags (if allowed by the brand) and all points in between. We then look for any missing opportunities for target segments in your hotel and work with you to ensure we have the best content possible. We can also submit new photography for your brand site. 

 

Our goal is to convey your hotel’s unique story while being as persuasive as possible.

Moving forward the Yo!Dog Online Strategy Team will act as your liaison with the brand to ensure that we are fully leveraging all opportunities available for marketing your hotel via your Brand.com website. It is our job to make sure that you are aware of any brand promotion or sales opportunities online and ensure that, where possible, your offers are submitted completely and within a timely manner. Whether you want to get an offer into your brand’s loyalty email blast or need additional landing pages loaded for upcoming festivals, if your brand offers it and it’s online, Yo!Dog will do it!

It’s not enough that we optimize, create unique value propositions and calls to action and get your hotel out there. We know that the brands have targets for online performance. Our goal is to improve your performance and ultimately exceed the brand expectation. We will benchmark against your brand report card and report quarterly on our performance.